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Baker & Taylor Partners with Cricket Media to Provide Children's Content in KnowledgePoint
Baker & Taylor( 01/06/2015 )

Baker & Taylor Partners with Cricket Media to Provide Children's Content in KnowledgePoint
— Schools gain access to award-winning portfolio of educational articles and texts —

CHARLOTTE, N.C., January 6, 2015 — Baker & Taylor, the premier worldwide distributor of digital and print books and entertainment products, has announced a content agreement with Cricket Media. Under the new partnership, education media and social learning company Cricket Media will supply Baker & Taylor with content from across its portfolio of acclaimed children's magazines and K-12 multimedia offerings.

Schools using Baker & Taylor's K-12 digital education platform, KnowledgePoint, will now be able to order selections from Cricket Media's rich content library including articles and texts from Cricket's children's publications Ladybug, Cricket, Cobblestone, Odyssey, Appleseeds and Ask. School administrators, teachers and students can read the articles as PDFs on computers, tablets or mobile devices.

"This new partnership gives Baker & Taylor the opportunity to bring Cricket Media's enlightening, entertaining and beloved content directly to schools," said George Coe, President and CEO of Baker & Taylor. "It is by offering a diverse and expansive collection of ebooks, articles and other media that we help students thrive in the classroom and beyond, while building a passion for reading and learning."

In addition to the articles and texts, KnowledgePoint offers tailored assessments and learning support scaffolds around select Cricket Media articles, so teachers can leverage the magazine content in the classroom. Questions are embedded throughout the text to provide real-time actionable data as students read to show performance and improvement trends.

"We are delighted to partner with Baker & Taylor to expand our reach in engaging teachers, children and families with content that sparks 21st century learning," said Katya Andresen, CEO of Cricket Media.

Baker & Taylor's KnowledgePoint provides schools with the core tools necessary for seamlessly managing and developing their collections and raising student literacy, including: digital asset management, digital acquisition and assessment. Districts can customize each school's collection and empower school leaders seeking flexible and powerful ebook solutions to reach students in the classroom and beyond.

About Baker & Taylor
Baker & Taylor, Inc. is the premier worldwide distributor of books, digital content and entertainment products. The company offers cutting-edge digital media services and innovative technology platforms to thousands of publishers, libraries, schools and retailers worldwide. Baker & Taylor also offers industry-leading customized library services and retail merchandising solutions. Charlotte, N.C.-based Baker & Taylor is majority owned by Castle Harlan Partners IV, L.P., an institutional private equity fund managed by Castle Harlan, Inc., a leading private equity investment firm. For more information, please visit

About Cricket Media
Cricket Media (TSXV: CKT) is an education media company that provides award-winning content on a safe and secure learning network for children, families and teachers across the world. Cricket Media's 13 popular media brands for toddlers to teens include Babybug, Ladybug, Cricket® and Cobblestone® and digital apps in English and Chinese. The Company's innovative web-based K12 tools, for school and home, include the ePals virtual classroom for global collaboration as well as In2Books®, a Common Core eMentoring program that builds reading, writing and critical thinking skills. Cricket Media serves approximately one million classrooms and millions of teachers, students and parents in over 200 countries and territories through its platform and NeuPals, its joint venture with China's leading IT services company Neusoft. Cricket Media also licenses its content and platform to top publishing and educational companies worldwide. For more information, please visit

Media Contacts:

For Baker & Taylor
Jenny Johnson
Baker & Taylor

Amanda K. DeWeese, APR
Carolina PR
p 704-374-9300 | c 704-577-2283

For Cricket Media
Katya Andresen
Chief Executive Officer
p 703-885-3400

Cory Pala
Investor Relations
E.vestor Communications Inc.
p 416-657-2400

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